Following a disagreement with their mentors Insane Clown Posse, Twiztid started Majik Ninja Entertainment, a move that led to an acrimonious split and years of public feuding. George Vlahakis got his start working with ICP and booking the Gathering of the Juggalo, later helping Twiztid start their own label and launch Astronomicon, their annual pop culture convention in Michigan. This week on the podcast, Vlahakis talks about his philosophies on branding. business and what it takes to grow an underground horrrocore label in the shadow of a pop culture institution like Insane Clown Posse. Thanks George! An awesome interview.