I met Rob Lanterman a few years ago when he played bass for Big O, while they supported Mega Ran and me on our US tour. I learned that Rob had a record label, Hidden Home Records, a Boise label that specializes in pop punk. We talk about how Rob gets his bands publicity, the economics of his business, and what he's learned from other labels. We also talk about his philosophy, and how he translates his knowledge as a touring musician into helping grow Hidden Home Records. Thanks Rob!