This week on the podcast, I talk to Renaissance man Richie Branson about his career in both music and marketing. When it comes to the intersection of late capitalism and new media econimics, Branson talks about how being "extreme" content is the only way to gain traction. He also talks about the time mc chris kicked out a fan for making fun of Richie on Twitter, and the repercussions of this for both Branson and chris. We talk about the origin of his name, his new album, and fatherhood. A wonderful interview with a brillaint dude, thanks Richie!